A UK dairy company Arla,commissioned the making of a coat of chest hair to promote their new range of milk which is aimed at men, as a protest against the widespread 'manning-down' of British men, typified by clean-shaven chests and emasculating fashion.
It is made from one million strands of chest hair donated by 300 men and it took four fashion designers 200 hours to make. Price tag is £2,499.
......Because there's no better way to advertise milk right?
Would you wear this coat?
