Beyonce is New Face of H&M's Summer Campaign

Beyonce,s H&M ads have finally been unveiled. In January, one of her dancers let the cat out of the bag that the singer was working on a campaign for the Swedish retailer.

The pieces that will be available will be inspired by the singer’s style and will be swim and beach wear. Both the company and Knowles say that she actually offered her personal input on the creation of different looks.

"I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island," Beyoncé said. "It felt more like making a video than a commercial."